Approach–avoidance conflicts occur when there is one goal or event that has both positive and negative effects or characteristics that make the goal appealing and unappealing …

Approach-avoidance conflict arises when a goal has both positive and negative aspects, and thus leads to approach and avoidance reactions at the same time. Kurt Lewin introduced the …

Dec 16, 2025 · The conflict, first described in detail within Kurt Lewin’s Field Theory, involves one objective that activates two opposing motivational systems: the urge to approach the reward …

Approach-avoidance conflict is a psychological phenomenon that occurs when a single goal or decision presents both appealing (approach) and unappealing (avoidance) aspects, creating …

Explore the approach-avoidance conflict. Learn the definition of approach-avoidance conflict and discover how it affects the decision-making process with examples.

Aug 1, 2024 · Key Definition: The Approach-Avoidance Theory suggests that individuals are motivated to approach desirable stimuli and to avoid undesirable ones. This theory, proposed …

Mar 6, 2025 · Approach-approach conflicts occur when a choice must be made between two desirable outcomes, while avoidance-avoidance conflicts involve a choice between two …