Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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Log in to iCloud to access your photos, mail, notes, documents and more. Sign in with your Apple Account or create a new account to start using Apple services.

Apple Inc. ... Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, best known for its consumer electronics, software and online services.

Learn more about popular features and topics, and find resources that will help you with all of your Apple products.

Shop the latest Apple products, accessories and offers. Compare models, get expert shopping help, plus flexible payment and delivery options.

Your Apple Account is the account you use for all Apple services.

Find an Apple Store and shop for Mac, iPhone, iPad, Apple Watch, and more. Sign up for Today at Apple programs. Or get support at the Genius Bar.

Contact Apple support by phone or chat, set up a repair, or make a Genius Bar appointment for iPhone, iPad, Mac and more.

Experience the wide world of Apple at the Apple Store. Shop for Apple computers, compare iPod and iPhone models, and discover Apple and third-party accessories, software, and much more.