Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

When it comes to client relationships, a one-size-fits-all approach falls short. In my experience, treating all clients uniformly is an ineffective practice that can hamper resource allocation and ...

Please could you tell us about your role and your responsibilities? I'm Chief AI Officer at Claritas and am a subject matter expert for MMA Global (Market and Media Alliance). I have over thirty years ...

The primary health care sector is evolving with telehealth, value-based models, and policy changes driving innovation. Opportunities lie in digital solutions, integrated care models, patient-centric ...

One of Harry Kraemer’s ’79 MBA earliest memories is of walking through New York’s Central Park at age seven with his maternal grandfather, Farrell Grehan. As they strolled past statues of generals and ...