How do you increase market and media awareness of your business? This week, public relations executive Marilyn Pippin offers tips on the PR basics for growing small companies. Pippin is president of ...

PR teams manage public perception, influencing stock prices positively or negatively. Effective PR keeps investors engaged, potentially stabilizing stock prices during crises. Understanding PR's role ...

IR and PR are both integral elements of successful business operation. IR stands for industrial relations, the ongoing relationship between company leaders and front line employees. PR stands for ...

Whether you hire an outside firm to do public relations for your small business, or do it all in-house, being effective in public relations requires making decisions that fall within appropriate ...

Earned media from PR complements paid and organic. These are the "musts" in digital public relations, as well as misconceptions that hinder PR success. It’s the million-dollar question every brand ...

Nick Mireles is a writer on the central coast of California. He has a knack for film, music, and Dungeons and Dragons. When he’s not writing, he tries to spend his days reading, surfing, and camping ...

Mikeie Reiland is a staff writer for Education at Forbes Advisor. Before coming to Forbes Advisor, he wrote magazine journalism for publications like the Oxford American, Bitter Southerner, and Gravy.

Emerging technology companies looking for some public relations savvy in a hurry might want to consider a 12-week course offered by a Pittsburgh public relations firm. Ketchum Pittsburgh has launched ...

To help it succeed at its new home in Caroline County, the State Fair of Virginia Inc. went back to public relations basics. "You need to be transparent," said State Fair President and CEO Curry ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...