Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s not entirely off the table. It was called Swatch x You, and it let you ...

Hobbyists who used to sketch or paint their ideas of timepieces now use the technology for more sophisticated renderings. By Milena Lazazzera With the promise of streamlining tedious tasks and ...