Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. Loni Stark, Director of ...

Adobe has unveiled an advanced suite of predictive AI agents that are reshaping how businesses manage marketing, creativity, and customer experiences. These tools, seamlessly integrated into the Adobe ...

Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...

Adobe Social has launched a new product which allows marketers to predict social content performance to maximise engagement and ROI. The software predicts social engagement on individual pieces of ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

eSpeaks host Corey Noles sits down with Qualcomm's Craig Tellalian to explore a workplace computing transformation: the rise of AI-ready PCs. Matt Hillary, VP of Security and CISO at Drata, details ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

Discover the power of predictive modeling to forecast future outcomes using regression, neural networks, and more for improved business strategies and risk management.

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Predictive analytics is a method of data analysis used within ...