Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Copywriting - i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort. Great copy can make a big difference in the effectiveness of your ...

Attention spans have grown shorter in the mobile era. That means PR copy must now be crisp and creative if it’s going to stand out. Here are three tips to help you write compelling copy more quickly, ...

Copywriters must write copy for their audience that is clear, educational and organized in order for the customer to be persuaded to purchase a good or service. Methods like mixing short and long ...

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When you own or manage a business, advertising and marketing play a key role in your bottom line. That's why creating strategic, thoughtful copy for your radio ads is important to actually reaching ...

At some point, most companies start to think their advertising copy and messaging (often written directly by the boss him or herself) could use a little shot in the arm. And once they start pricing ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Clarity, not persuasion techniques or marketing jargon, is how you grab a prospect's attention. Three common mistakes to avoid: Writing copy that feels like the prospect is being sold to, corporate ...

Over the weekend, I was writing a new ad for my thriller series. The goal is to get people to join my mailing list by offering them a free novel and short story. I advertise my novels heavily on ...