Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Here's an interesting fact: companies that rely on data to make their decisions are more likely to achieve better results.

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging from ...

Way back in 2015, we wrote a cover story for Governing about bad data. We wrote that “data is the lifeblood of state government. It's the crucial commodity that's necessary to manage projects, avoid ...

Nicole White is a member of the Statistical Society of Australia. Whether it’s for a work meeting or a class assignment, presenting data to others is a common task on our to-do list. We use data to ...

As organizations go, the NFL is … complicated. The stakeholders are many, from franchise owners and coaches to referees and players. Then there are the league’s media partners, the American public ...