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How Ulta Beauty became one of America’s favorite beauty stores

Ulta Beauty’s rise from a single Midwestern storefront to one of the most influential beauty retailers in the United States ...

Ulta Beauty Beats Expectations Once Again Ahead Of Holiday Sales

Ahead of the holiday season, Ulta Beauty beat sales forecasts for the second quarter running, leaving its Target tie-up ...

Ulta Beauty (ULTA) Gains From Rationalized Competitive Environment, Says UBS

Ulta Beauty, Inc. (NASDAQ:ULTA) ranks among the best performing retail stocks in 2025. On November 21, UBS reaffirmed its Buy ...
Morningstar

Ulta Beauty's same-store sales take a surprising turn, and retailer's stock drops 7%

Shares of Ulta Beauty Inc. dropped more than 7% in the extended session Thursday after the specialty retailer reported worse-than-expected quarterly earnings, cut its guidance and showed a drop in ...

The Home Depot of Beauty: How Ulta Built An $11 Billion Empire By Hiding In Plain Sight

Ulta Beauty (NASDAQ:ULTA) is one of the largest beauty retailers in the country, but it’s far from the flashiest. Tucked into ...
Business Insider

I shopped Sephora and Ulta to compare selection and experience. There was a clear winner in each category.

Sephora is the top beauty store among Gen Z teens. Ulta follows close behind at number two. I visited both stores to see how they compare. Among the stores Gen Z shops the most, Sephora and Ulta are ...