Twice a day we carry out the same old minty ritual—several up-and-down strokes, rinse and spit. If the experience is a bore, most of us shrug it off as the price for shiny whites. But now, a new crop ...

Digital Journal (NEW YORK) — It’s been touted as the greatest innovation in toothpaste since fluoride was introduced in 1955; the future of oral health care; and the best toothpaste to ever be put to ...

The initial thought of Crest's new "Be" toothpaste flavors left a sour taste in my mouth. Chocolate? Lime? Vanilla? None sounds particularly refreshing or clean, two qualities I tend to enjoy in ...

Procter & Gamble Oral Care, Cincinnati, has released its newest packaging across its Crest, Oral-B and Blend-a-med toothpaste brands. The three brands now feature recyclable high-density polyethylene ...

CINCINNATI--(BUSINESS WIRE)--Today, Procter & Gamble Oral Care unveils its newest packaging innovation across its leading toothpaste brands, Crest, Oral-B and Blend-a-med. This announcement increases ...

As with many beauty products in the world of luxury, it turns out that toothpaste isn't really necessary. Sure, it can freshen breath and help whiten teeth, but the real benefits of brushing come from ...

Gift 5 articles to anyone you choose each month when you subscribe. Sure, it can freshen breath and help whiten teeth, but the real benefits of brushing come from the bristles on a toothbrush and ...