At its core, conservation is about behavior change. Yet few organizations have put in place the structure, standards, and ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

Recently, I came across a helpful article by William Baum (2018) 1 on the “three laws of behavior.” Baum is a behavior analyst who works in the tradition of B. F. Skinner, and the article focuses on ...