Target is ending a price matching policy that for 12 years allowed customers to request a price match if they found an identical item with a lower cost at competitors Amazon or Walmart. The policy ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Target is ending its decade-old external price match ...

If you love shopping at Target but want to make sure you’re getting the best possible deal, you might be wondering: does Target price match Amazon? As of late 2025, the answer is no. Target officially ...

Target is ending its guarantee to price match Amazon and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TODAY. Beginning July 28, Target will only match its own ...