Small Business Saturday encourages shoppers to support local and up-and-coming retailers. Deals are available across various categories, including beauty, fashion, and home goods. Many small ...

The last 50 years have not been so kind to small businesses. A wave of corporate mergers and subsequent shifts in economic policies have allowed large corporations to dominate the marketplace, all ...

Promote to your loyal customers first, use AI to work smarter, play to your strengths, and bundle instead of discounting. Partner with other small businesses, leverage micro-influencers or local ...

Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand awareness, customer engagement and boost overall sales. “It definitely felt like validation,” ...

The beauty industry has seen an unprecedented upheaval since our last Vogue Business Beauty Index in 2024. The roller coaster of tariff rises and pauses has affected how beauty brands source ...

Cyber Monday often feels like a playground for big brands. They have entire teams, massive ad budgets, and the ability to flood every channel at once. But that doesn't mean smaller businesses can't ...