A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...

TechRadar Pro created this content as part of a paid partnership with Decodo. The content of this article is entirely independent and solely reflects the editorial opinion of TechRadar Pro. Marketing ...

The terms "environmental analysis" and "marketing environment" sometimes confuse business owners because of the different meanings of the word "environment" in everyday use. Understanding how these ...

A situation analysis is the first step in developing a new multi-year strategy. It is the basis for the vision, strategic priorities, and theory of change and for forging strategic partnerships and ...