Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. But that’s a challenge ...
The Advertising Regulatory Board (ARB) has dismissed a complaint by US multinational giant Colgate-Palmolive against health group Haleon, which it accused of running misleading adverts that its ...
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PSA: Sensodyne toothpaste is 20% off on Amazon
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