Lensbaby has launched a Kickstarter campaign to bring its sweet-spot, selective focus photography to the iPhone. The LM-10 Sweet Spot Lens is a smartphone lens designed to produce images with the same ...

Lensbaby today unveiled its newest creative effects lens, the Sweet 80. Like the Sweet 35 and Sweet 50 before it, the Lensbaby Sweet 80 mounts to a camera via the Composer Pro II optic swap system.

Lytro wants to bring photography into the future by creating cameras that do the seemingly impossible—allowing anyone viewing the image to choose which part is in focus. It’s called light field ...

Be prepared for curious stares and lots of questions when you’re out shooting with the the just-announced Lensbaby 3G. This is far and away the weirdest looking contraption to mount on the front of a ...