For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...

When you have a broad base of customers, what are the chances that you’re getting the right target for a particular campaign? Let’s say that you have a broad base of customers who are gardeners. To ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...