The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so ...

Achieving a circular economy in packaging means more than increasing the amount of rPET in bottles and limiting the amount of virgin plastic employed by food and beverage manufacturers. It also means ...