As General Manager of Zebra Analytics, Guy is responsible for the growth, leadership strategy and customer success of the business unit. These days, it is not a question of whether companies are ...

As the great management expert W. Edwards Deming once said, “Without data, you’re just another person with an opinion.” Obviously, data is all the rage today; it’s what makes the flashiest technology ...

DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...

Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

About three years ago, Steven Adler was running the privacy consulting practice at IBM. As he talked with IBM customers, he discovered that many of the large customers had some pretty complex IT ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let’s forget about AI for one moment and reflect on data. Yes, data is part of the ladder of ...

When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start. The ongoing pandemic and now sluggish ...

When Google launched its Privacy Sandbox, the news rang alarm bells for B2B marketers and advertisers. This signaled an end to third-party cookies on Google Chrome ...

Part two of a research project in association with NEC Software Solutions looked to understand whether housing providers’ digital services are meeting residents’ needs, as well as the role data plays ...

This story was originally published by Data-Smart City Solutions. Too often, teams dive into a data project only to realize a few months later that they are either solving the wrong problem, or don't ...

However, widespread adoption of technology does not automatically translate into digital maturity. APQC’s maturity model ...