It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

Jonathan Thirkill is founder and CEO of customer experience optimisation enterprise Boostify. Specialising in behavioural targeting and relevant, advanced content personalisation, Jonathan utilises ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

What does effective personalisation look like? The best example is your Amazon homepage. Amazon uses algorithms to personalise your homepage, by tailoring product recommendations based on search and ...

Author: Aaron Crowe, Head of Revenue, APAC, Eagle Eye Discussions with retail leaders in Bangkok and Taipei reveal how ...

This content is contributed or sourced from third parties but has been subject to Finextra editorial review. Financial institutions have undergone a reckoning in the last decade, driven by rapid ...

GUEST OPINION: Personalisation has become the most exciting and important driver of customer loyalty. Powered by AI, personalisation is becoming more than just the engine behind modern loyalty ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The term ‘artificial intelligence’ was coined in an August ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

On a scale from creepy to cool, personalisation – and its newer offspring, hyper-personalisation – might just be heading in the right direction, writes Andrew Solomon, client strategy director of ...