Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers act or leave. Feedback loops fill in those gaps. Ask, act, announce. Closing the loop requires three steps.

We look at the latest technology gadgets and consumer tech toys and what they can offer to business IT. This is a guest post written for Computer Weekly’s series of features dedicated to examining the ...

Forbes contributors publish independent expert analyses and insights. Scott Hutcheson teaches leadership at Purdue University. As the year winds down, leaders naturally reflect on the challenges and ...