Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

A study using electroencephalography found that the extent of memory retention after sleep is associated with time spent in slow wave sleep. The location where the brain shows neural activity ...

We live in a visual age—our phones are filled with snapshots, moments, and frozen fragments of life. I have taken photos on special occasions and trips throughout my life, and when phones evolved into ...

A study by researchers at Baylor College of Medicine may change the way we understand memory. Until now, memories have been explained by the activity of neurons that respond to learning events and ...

Learn how mental athletes train their minds using simple but powerful memory techniques that anyone can practice for better focus and recall.

Recent advances in cognitive development research have shed considerable light on how children encode, consolidate and retrieve information from their everyday experiences. Studies have demonstrated ...