It's the third investment bank in three years that the private equity-owned adtech firm has appointed to explore its strategic options.
A commonly accepted narrative is that MediaMath went bankrupt because it didn’t sufficiently focus on agencies – but this isn’t totally true. In fact, MediaMath always provided agencies with good ...
MediaMath is now available to advertisers, resellers and agencies seeking to build bespoke solutions and those looking for access to Infillion's industry-leading products and unique data sets NEW YORK ...
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Any advertising trade reporter will tell you that their inbox is clogged by a ceaseless daily parade of press releases and pitches trumpeting ad tech company partnerships. But the partnership ...
Ad tech company MediaMath has undergone a major reorganization of its top team as the nine-year-old company prepares itself for what it is calling its "next phase." A number of the company's ...
MediaMath has launched an omnichannel campaign in which it was able to purchase out-of-home ads using the same programmatic technology and platforms as digital and mobile, via a partnership with Place ...
Adtech outfit MediaMath has secured $225m in private equity from investment firm SearchLight partners. SearchLight's cash injection brings the total amount raised by the company to $500m / MediaMath ...
There’s a lot of talk about using data to power programmatic advertising, but according to MediaMath CEO Joe Zawadzki, the reality hasn’t lived up to “all the hopes and dreams.” That’s something he’s ...
Last week, MediaMath announced that it had secured a new US$175 million senior credit facility, led by Goldman Sachs, in partnership with Santander Bank. The new line of credit will support ...
One in every 140 programmatic impressions has a serious security or ad quality violation, a growing threat to the quality of the programmatic ecosystem. To continue protecting the user experience of ...
There weren't signs anything was amiss at MediaMath's rooftop space overlooking the Croisette promenade at the Cannes Lions festival in France this past June. The adtech company held panel sessions ...