Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

In today's fast-paced digital world, connecting with your audience effectively is more important than ever. One method that ...

Today’s fiercely competitive entrepreneurial game poses two challenges: seeking innovative strategies to captivate the target market and understanding the changing consumer behaviors and preferences.

SAN FRANCISCO, June 12, 2025 (GLOBE NEWSWIRE) -- Life360 (LIF) (Nasdaq: LIF), the leading family connection and safety company, today announced two category-defining innovations within its ad platform ...

Executives at the 2015 Mobile Marketing Association Forum New York revealed that 68 percent of mobile marketers are leveraging location-based targeting and using it as a target parameter in their ...

BURLINGTON, Mass.--(BUSINESS WIRE)--Precisely, the global leader in data integrity, today announced the launch of its PSYTE™ US geodemographic segmentation data product, providing easy-to-understand ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

With advertiser adoption of geotargeting strategies nearing saturation, new research shows there are location-based marketing dollars to claim with help from technology heralded by former FCC ...

Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...