QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

From the upcoming generation of “iPad kids” glued to their screens to the ubiquitous but unpopular QR code menu (paywall), critics claim that a proliferation of technology is depriving people of human ...

While Coinbase got more than 20 million of you to scan a QR code during the Super Bowl, we don't need advertisers normalizing scammer behaviors. Since my start in 2008, I've covered a wide variety of ...

QR codes are pixelated black and white squares that perform magic when we point the cameras on our phones at them—but what’s going on that makes this little spell possible? QR codes are akin to the ...

Coinbase just made its Super Bowl debut with a remarkable clever QR code ad that might have been too popular: the company’s “Less talk, more Bitcoin,” campaign appears to have temporarily knocked out ...

This year’s Super Bowl champions weren’t the L.A. Rams, the Cincinnati Bengals, or even nostalgic millennial hip-hop fans… they were, sigh, Crypto Bros. It felt like very other commercial during the ...