Lego is exploring the cutting edge of play with its Hidden Side sets. These include augmented reality (AR) ghosts that children catch on their iPhone or Android. This upcoming offering from the toy ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. https://www.youtube.com/watch?v=FuLKhyzj8HI Lego has tried making ...

Metaio has been working hard for 18 months on an augmented-reality (AR) “digital box” for Lego, the Danish toy manufacturer. After being tested in a few locations, the product is now hitting Lego ...

I must be getting old, because when I look at these Augmented Reality Lego, instead of thinking “cool!”, I think “In my day, we just used regular Lego and they were just fine for us.” This Augmented ...

LEGO today announced that it's launching a new product called LEGO VIDIYO with Universal Music Group. This product – which comprises new minifigures, UMG's music, augmented reality, a mobile app, and ...

Lego has a spooky new theme to help kids interact with their creations online. Speaking from the Cannes Lions International Festival, Lego's global CMO Julia Goldin explained to FOXBusiness' Maria ...

Lego is no stranger to oddball bricks, having previously made light-up and even augmented reality versions. The big new thing ...

Lego's augmented reality Playgrounds app was arguably the highlight of the demos at Apple's yearly developer conference, and now you can try it for yourself -- the iOS app is available today. Point ...

Harnessing the power of augmented reality and featuring songs from Universal Music Group artists, Lego Vidiyo lets kids and adults with too much time on their hands put together colorful music videos ...