Key messages are the most important details to communicate about a company, product, service or issue. It's important to get them right so your audiences understand exactly what it is you do or are ...

Forbes contributors publish independent expert analyses and insights. I write about how data & data-driven marketing are changing business. Master motivator Zig Ziglar once said, “Failure is a detour, ...

Forbes contributors publish independent expert analyses and insights. I share my thoughts on growing a B2B high-tech, high-touch startup In order to establish yourself as a thought leader, be ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness ...

Opinions expressed by Entrepreneur contributors are their own. PR and marketing are essential elements in your product’s success. However, when it comes to crafting a message and communicating it to ...

Kel Mitchell and Kenan Thompson star in “Good Burger 2.”. Photo: Courtesy Nickelodeon Movies News broke this week that the sequel to Kenan Thompson and Kel Mitchell’s 1997 movie Good Burger is finally ...

Of course, Agile Marketing has turned itself into a Paris salon-type movement in recent times, with a manifesto and capital letters, and a set of buzzwords like “sprint backlog” and “ScrumMaster”, but ...

If we were all honest with ourselves: content marketing is done to get conversions. Content creators tend to spend hours of time and energy making sure their content is compelling, creative and, ...