Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

How can you leverage SEO to grow your SaaS business? This four-step strategy shows you how to employ the best SaaS SEO practices for your company. If you run a SaaS company and are looking to get into ...

As a B2B marketer, you are targeting other businesses—vendors, manufacturers, suppliers, distributors, others—and, more specifically, buyers within those businesses. Your B2B SEO should be ensuring ...

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business. It also ...

While this may offer a more frictionless experience for the user, it presents new challenges for advertisers trying to make the most of their digital ad budgets. This trend is reshaping user behaviour ...

The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point. Two account managers on my team, each handling different clients in ...