New Socialbakers data suggests that 'micro' and 'nano' Instagram influencers make up a majority of brand collaborations.

The researchers used IBM Watson’s Personality Insights tool to measure the influencers’ “linguistic personality,” or the psychological traits gathered from their language. Among the Big Five traits — ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s a whole different world than it used to be–and the ...

In today's rapidly evolving economic landscape, uncertainty has become the new norm. Global events, technological advancements and shifts in consumer behavior have combined to create an environment ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according ...

Influencer marketing was once the golden ticket for brands, but cracks are starting to show. More than $24 billion was spent on influencer marketing in 2024; however, studies show that only 12% of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Through influencer marketing ...

Social media influencers are sometimes called ‘microcelebrities,’ although that term may be a misnomer, as some reach many thousands, if not millions, of people. As influencers can reach those numbers ...