Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of ...

This survey from Goodfirms reveals that online reviews have a direct impact on brand perception, trust, and purchasing decisions across various industries.Las Vegas, United States, Jan. 02, 2026 ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Discover how the CNN Effect influences markets, consumer behavior, and foreign policy through 24/7 news cycles. Learn its economic impacts and modern relevance.

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...