Hypercasual games have seen unprecedented growth over the past year. Using the average lifetime value of hypercasual players based on data from ironSource’s platform on user level revenue, we estimate ...

Mamboo Games (part of MY.GAMES) is a hypercasual and hybrid-casual games publisher and game developer, based in Minsk, Belarus. The company employes 35 people and its portfolio includes more than 30 ...

Rollic has had a billion downloads for its hypercasual games — those that you can play in a minute or less. And seven of its games have reached the No. 1 or No. 2 top free downloaded game spots in the ...

The hypercasual game genre is both growing and evolving. Gamers are naturally attracted to the accessibility of traditional hypercasual games, which have an easy-to-understand core gameplay loop and ...

Netmarble is looking to pivot toward hypercasual gaming, according to its EMEA chairman Baris Ozistek. It’s an interesting move; Netmarble has typically focused on publishing larger games with a heavy ...

The rise of play-to-earn videogames – in which gamers trade NFTs – offers a glimpse into how the metaverse could attract users with monetary rewards, and what pushbacks may come with it. Photo ...

Zynga agreed to buy Rollic, an Istanbul-based mobile game developer whose hypercasual games have been downloaded more than 250 million times, according to an announcement. Eight of Rollic's games have ...