Technology speeds up our world, enabling faster turnaround times, streamlined efforts and near-instant transactions. At the same time, today’s consumer is more interested in buying the right item than ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

Consumer behavior is influence by a lot of different factors. Here we look at some of the situational factors that can influence consumers. Whether it is the number of shirts stuffed on a shelf, to ...