Copywriting - i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort. Great copy can make a big difference in the effectiveness of your ...

We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when we're too close to things, ...

In direct marketing campaigns — the kind designed to provoke a response of some kind — creative often takes a back seat to other factors. In the 60-20-20 rule (or any of its countless variations), ...

Opinions expressed by Entrepreneur contributors are their own. There are just 3 simple principles to writing good copy.”Copy” in this instance means anything written by you or your company which is ...

Copywriters must write copy for their audience that is clear, educational and organized in order for the customer to be persuaded to purchase a good or service. Methods like mixing short and long ...

Whenever I’m starting a new SEO campaign, I always begin with a heart dose of Keyword Research. Well before you touch any Meta data or link building, you need to know what keywords you’re website is ...

People are reading more than ever before, making the written word all the more important, and the stakes even higher. Where copywriting was once almost exclusively about persuasion and crafting a ...