Why are generic terms so valuable? Whether it is in search or domain names, a generic word carries immense opportunity since it often defines categories of information, products and experiences.

“No, you don’t get a special bonus from having a keyword like that in your top-level domain,” John Mueller, webmaster trends analyst at Google, said about generic top-level domains such “.jobs” on an ...

Opinions expressed by Entrepreneur contributors are their own. Keyword research is pivotal to the success of any search engine optimization (SEO) campaign. A danger foreseen is half avoided, so it is ...

To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model. In this article, we explain how we use this model ...

In today’s competitive markets, it’s a well-known fact that trademarks and well-known brand names can achieve a much higher conversion rate than with generic keywords. That statement makes a lot ...