Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become ...

Branded content and brand-funded entertainment allow brands to tell their stories in a more authentic and engaging manner. Instead of relying on traditional advertising methods that can be perceived ...

EXCLUSIVE: British producer Finite Films & TV has appointed Paddy Hughes as Creative Director to shepherd a slate of original branded content. The BAFTA-nominated Director and Producer – who has ...

Patrick Hourihan, head of trade research for Yahoo!, will discuss research conducted by the company, entitled Subconscious Storytelling, as part of a panel discussion being held at this month’s ...