Research and statistical analysis help us understand how the world works, how effective medications and treatments are, what influences our health, the best approach for business practices, and much ...

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is most often used by researchers to test predictions, called hypotheses. The first step in ...

If the P value is less than 5%, reject the null hypothesis; if the P value is .05 or more, don't reject the null hypothesis. Statistics textbooks -- and statisticians for that matter -- focus almost ...

It may be common knowledge that p < .05 indicates statistical significance. Psychology students (and others) are often taught that p < .05 means the probability (p) of rejecting the null hypothesis ...

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...