Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Email personalization is a frequently discussed topic in today’s marketing landscape, and with good reason. There is no question personalizing communications to buyers has become critical. Today’s ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Open. Click. Buy. It may soon be that easy. Email marketing, once a ...

Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers. We're witnessing an unprecedented ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

Litmus, an email marketing platform, released a trio of new features within Litmus Personalize and Litmus Email Guardian to help marketers create engaging, personalized email experiences. The ...

Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with ...

Litmus has debuted a tool that it says will help brands provide personalized experiences via email and do so more efficiently. The new offering, Litmus Personalize, is powered by Kickdynamic, a ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...

Triggered email, defined as an email deployed when an individual takes an action or meets a condition defined by the sender, has been around since the early 2000s. Marketers should not only be using ...