In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on the integrity of each supporting cable. In a hyper-connected marketplace, ...

Distinctiveness is crucial to a trademark registration in Taiwan. If a mark is deemed to lack distinctiveness, it can be refused registration under Article 29 of the country’s Trademark Act. Many ...

For example, in order to qualify for trademark protection, a color must be non-functional. For example, because orange is a color often used in safety apparatus, a seller of safety vests could not ...

“In most countries in Asia, any color-based trademark application will, for sure, at least at the first round, be rejected on the grounds of lacking distinctiveness.” With their creative minds, ...

Barış Kalaycı and Mutlu Yıldırım Köse of Gün + Partners analyse the rules around the protection of non-traditional trademarks, including the approach taken by the Turkish Trademark and Patent Office ...

Amendments to the Trademarks Act should come into force in 2019. While an expanded definition of ‘trademark’ should prove a boon, more restrictive examination practice could cause difficulties As has ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

Brands now have a better idea of what will pass the test after the EU General Court set a new threshold for distinctiveness, explains João Pereira Cabral of Inventa. On September 10, 2025, the EU ...

Amendments to China’s Trademark Law has expanded the scope for registering unconventional marks but significant challenges for applicants remain, say Gang Hu and Justin Jiang of China Patent Agent (HK ...