Category Design is a game of thinking. You are responsible for changing the way a reader, customer, consumer, or user “thinks.” And you are successful when you’ve moved their thinking from the old way ...

In 2010, a new goddess, about two feet tall and cast in bronze, was set to appear in a village within the Indian state of Uttar Pradesh. She looked nothing like the deities of Hindu mythology. In lieu ...

In today's turbulent business environment, the ability to navigate crises effectively has become a critical organizational capability. As companies face increasingly complex challenges in 2025, many ...