The 2026 Database Strategies & Contact Acquisition Benchmark Survey reveals a transition from reactive measurement to ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

Here is a collection of resources for surveying: Interested in creating your own survey? We’re here to help! Before you do so, we recommend you review our list of campus constructs for which we ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...

The Census Bureau wants to use an annual survey to ask people over the age of 15 about their sexual orientation and gender identity. This data could help enforce civil rights laws. What is your ...

Participation in extracurricular activities and campus events is tied to student retention, but a significant number of students don’t get plugged in. A 2024 survey by Inside Higher Ed and Generation ...