Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Your personal data is probably being sold right now. Scam calls, junk emails, and weird login alerts aren't random. They're warning signs that your information is being circulated through data brokers ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Personal data removal services help scrub your info from people-search sites and data brokers, and DeleteMe and Incogni are ...

Just 1 in 5 U.S. consumers trust retailers to use their data responsibly, according to a Press Ganey Forsta survey of 2,000 people released Wednesday. However, more than two-thirds of U.S. consumers ...

The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels.

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...