Salim Gheewalla is the VP of Marketing and Alliances for Calian IT & Cyber Solutions and Co-Host of the madmenpod. Data breaches have emerged as a ubiquitous menace across industries in an age marked ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Off-channel communications—those that occur outside of approved corporate systems—can pose a considerable challenge for regulatory compliance, data security and overall business integrity. The rise of ...

Every task we perform on a computer—whether number crunching, watching a video, or typing out an article—requires different ...