Targeting specific segments makes it easier to communicate with your customers with relevant messages and more personalized approaches that resonate Quantzig can help you build customer profiles using ...

Most small and medium ecommerce brands already sit on a powerful asset: their own order and customer data. Every time someone ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...