The customer experience stack has evolved over the past 15 years, and it will continue to evolve in the future. But the focus on the customer remains the same The biggest change in customer experience ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Customer data is like digital oil — it fuels better business decisions and helps companies thrive. But making ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Data insights have never been more vital to business operations than they are today. Line-of-business (LOB) teams rely on data insights to drive sustainable growth, lead business operations, and ...

A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...

In my research on Productized Analytics, I explained how various vendors have created products with different degrees of freedom that are targeted at the needs of users with varying desire and ability ...