The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

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Once the tooth fairy claims your baby teeth you've only got one set left for the rest of your life, so it's in your best interests to protect them. But, relax; I have no intention of criticizing your ...

Whether you're a coffee addict, ex-smoker, or just want to brighten your smile, virtually everyone wants whiter teeth. Fortunately, all kinds of intensive options are available — from the best ...

The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

However, determining which brand is America's favorite isn't as simple as determining which one sells more toothpaste. As New York-based research firm Brand Keys has discovered, brand loyalty, or how ...