CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. It is well known that different colors can affect the human brain ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

Alfred Leach is president of Leach Advisors, a communications consultancy to Mid-Cap companies on brand reputation and crisis management. To continue reading this ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

TORONTO--(BUSINESS WIRE)--Titan Medical Inc. (“Titan” or the “Company”) (TSX:TMD) (Nasdaq:TMDI), a medical device company focused on the design and development of robotic surgical technologies, ...

New Delhi: PepsiCo has unveiled a new corporate brand identity for the first time in almost 25 years, positioning the refresh as a signal of how the company wants to be seen in 2025 and beyond. The US ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

PepsiCo has marked a milestone with a fresh corporate identity after 25 years. This strategic rebranding embodies the company's evolution from merely producing beverages and snacks to becoming a ...

Twenty-five years after changing its name from Tiger Oats to Tiger Brands, the refresh reflects the organisation’s commitment to building a more resilient society in the markets within which it ...