The use of metaphor, transposed from small to large units of speech is analogical to the structuralist transfer of the laws of language organisation from units of levels below the sentence to units of ...

Categorising content and building user profiles and aggregated behaviour models helps marketers become more scientific in discovering who their ideal customers are likely to be, sometimes with ...

Experience in the professional world can set your students up for a seamless transfer from higher education to the world of work Context counts. Learning in context can help students appreciate the ...

Contextualisation enriches this further by looking at not just what content customers engage with or what they purchase, but when and why they did so. Contextualisation helps brands to understand ...