Marketers must be deliberate when adding dimensions to a machine learning model. The cost of adding too many is accuracy. Decluttering fever is sweeping the country thanks to Marie Kondo. But clutter ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...

One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

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