Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become ...

EXCLUSIVE: British producer Finite Films & TV has appointed Paddy Hughes as Creative Director to shepherd a slate of original branded content. The BAFTA-nominated Director and Producer – who has ...

One day after Twitch announced sweeping changes to how streamers are allowed to advertise, the company is backing off. On Tuesday, Twitch announced updates to its branded content guidelines — the set ...

Patrick Hourihan, head of trade research for Yahoo!, will discuss research conducted by the company, entitled Subconscious Storytelling, as part of a panel discussion being held at this month’s ...