For any consumer product, consistency is essential each time a consumer comes into contact with any of its attributes or features. It is through consistent interaction that a brand perception is ...

Drive customer engagement and loyalty across all locations. Sponsored by Ansira Imagine a scenario where customers receive mixed messages about a brand. For example, national advertising does not ...

When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

Brand consistency is already important, but in an AI-saturated world it will become even more important. The generative AI wave is bringing tools to marketing departments that will level the playing ...

Effective communication is about having the right interaction in the right moment, delivered in a way that generates a positive experience and outcome. In a previous article, I outlined why businesses ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Opinions expressed by Entrepreneur contributors are their own. Maybe your brand is already well-established. Or…it’s an idea living in your head. Either way, there comes a time as an entrepreneur ...